Rolex Rainbow Cosmograph Daytona: Celebrity Catnip

Rolex’s website proclaims that the Cosmograph Daytona was “born to race.” So . . . what driver in his right mind would wear the Rainbow Cosmograph Daytona variant in a race car? One of the 36 baguette-cut sapphires surrounding the bezel, the 11 sapphire hour markers, or the 56 brilliant-cut diamonds covering the lugs might jar loose! But you’ve got to give the $100k Rolex credit for . . .

not being as horrifically bling as Richard Mille’s diamond-encrusted abominations. You might even say that the celebrities charging their people with securing a Rolex Rainbow Cosmograph Daytona (e.g., Adam Levine,  Antoine Griezmann, Mark Wahlberg) are showing admirable aesthetic restraint.

Then again, subtle as it almost is, the Rolex Rainbow Cosmograph is still a betrayal of Daytona’s brand DNA, best seen in the eternally unavailable $12,600 Oystersteel version.

The Rainbow model’s bedazzling turns a tool watch into a piece of horological frippery. Anyone who wears one doesn’t “get it.” And anyone without stacks of cash and pull with Rolex won’t get one, period.

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