The G-SHOCK Titanium GMW-B5000TR costs almost two grand. I’m not a G-SHOCK maven, but that’s a lot of money for a modified digital watch. Then again, people spend Porsche money modifying front-wheel-drive Japanese sub-compacts. Obviously, the new G’s feature set doesn’t justify the price. It’s the gold plating and titanium case and bracelet. It’s not just any titanium . . .
It’s called TranTixxii. I’m going to resist the urge to make a politically incorrect joke about the name. Suffice if to say you can wear the G-SHOCK Titanium GMW-B5000TR in any bathroom and “it” is the material’s preferred pronoun.
I’m also going forgo a dry-as-dust HoDinkee-style TranTixxi Titanium For Dummies explanation of how Nippon Steel developed the alloy and what separates it from your garden variety titanium.
All that needs saying: it’s colorful (multicolor ion plated), mirror-finished, twice as hard as pure titanium and Nippon Steel spent six years (not including Nyotaimori get-togethers) making the material commercially viable .
Is it commercially viable in this application? How many G-SHOCK fans are ready, willing and (let’s face it) able to shell out that much money for a shiny rainbow colored titanium G-SHOCK? I’m thinking lots. I’m also of the opinion that G-SHOCK knows it has to go upmarket to compete with the rise and rise of the smartwatch.
The G-SHOCK Titanium GMW-B5000TR isn’t Casio’s first titanium rodeo, nor its most expensive. The $3k cis titanium MRGB2000B-1A (above) plays in a not-so-heavy metal band to “adopt the very spirit of the samurai warrior.”
That’s less expensive that adopting an actual samurai warrior, but still begs the question: is there a Rolex-like pecking order amongst G-SHOCK owners that lures collectors into buying a 54.7mm Casio that costs as much as 15 translucent (there I go again) Casio DW5600SKE-7’s?
Damn straight there is. And there’s a real tangible benefit to Trixxi – sorry, TranTixxi.
The new G-SHOCK weighs six grams less than than previous titanium GMW models (104 vs. 110) and a full 63 grams lighter than stainless steel GMW-B5000 models. Otherwise, the G-SHOCK Titanium GMW-B5000TR has the same features: Tough Solar power, Multi-Band 6 automatic radio-sync time adjustment and Bluetooth smartphone link.
Whatever else you can say about the G-SHOCK Titanium GMW-B5000TR, it’s more than tough enough to fit the brand’s remit. I can fully appreciate the desire to own one. Whether the watch appreciates or depreciates in value remains to be seen. Other than flippers, I don’t think its target market gives a damn. Nor should they.