If you want to know how to choose a luxury watch, click here for step-by-step instructions. Before you go, the Timepiece Gentleman cordially invites you to consider the Top 3 Things to Consider before Buying Your First Luxury Timepiece. I’ll save you the click. The TPG wants you to think about Purpose, What Makes You Feel Good? and Budget. I disagree with his checklist. Here are three more important questions to contemplate before buying a luxury watch . . .
Do I have an addictive personality?
If the answer is ‘d’uh, this is an excellent time not to buy your first luxury timepiece. As is the rest of your life. First will not mean last. Not by a long shot. The “hobby” of watch collecting has enough debatable and aspirational aspects to keep an addict jonesing for their entire life.
Luxury watch addiction has dangerous side effects. If you get hooked – and it takes just one taste for many buyers – the Timepiece Gentleman’s budgetary advice is a total joke. After you fork out significant funds for your first luxury watch, it’s only a matter of time before you empty your bank account to add to your never-ending collection. Assuming some other substance or activity doesn’t have first dibs.
Do I have low self-esteem?
“If it doesn’t excite you or make you feel nice, then you shouldn’t get it,” the TPG cautions. Best case: excitement fades into satisfaction. Your first luxury timepiece didn’t impress other people as you’d [secretly] hoped, but it impressed you. My life kinda sucks, the world kinda sucks, but at least I live in a world where Rolexcellence (or something like that) exists.
Again, that’s best case. Worst case: you buy an expensive watch to “feel nice” about yourself. It fails to boost your low self-esteem; you discover you’re the same schmuck you were before you attempted to signal your wealth and taste by wearing a luxury timepiece. You’ve fallen into a horological honey trap that leads to buyer’s remorse and cyclical buying. Again, it’s best not to start.
Am I a narcissist?
“A narcissist is essentially somebody who is self-obsessed to an extreme degree,” forensic psychologist Darrel Turner opines. “Someone with a high level of confidence and belief in themselves . . . to the point where it distorts their sense of reality. It can lead them into manipulative and exploitative behavior, because they will prioritize their own needs above anyone else’s.”
If you are a narcissist, good news! It’s chocks away! An obviously expensive watch will enhance/inflate your opinion of your worth – which is all that matters, right? Whether others recognize and revere it or not, a Rolex President does say you’re more important than someone wearing a throwaway Swatch or smartwatch – to you. Which is all that matters, right? You know what doesn’t matter? My opinion. But if this is you, you knew that already.
Your First Luxury Timepiece – Now What?
If you answered “yes” to any of these questions, your luxury watch money may be better spent on therapy. If you fail to avail yourself of treatment, at least you’re going in with your eyes open – knowing your wallet will soon follow suit.
If you answered “no” to all three questions, you’re probably in denial. In that case, good luck with your [hopefully eventual] recovery. Check out Which Watch for Rehab? BTW: none of them are luxury watches.