Three Inexpensive Rolex Alternatives

There are three good reasons to buy a Rolex: quality, design and status. There’s one good reason not to buy one: everyone wants one. Wearing a Rolex shows a distinct lack of imagination. If you don’t want to be a horological sheep, here are three inexpensive Rolex alternatives – watches well below the $5,900 entry price for a Rolex Oyster Perpetual 41mm. I reckon these watches meet or beat Rolex in each of the three categories, but not all three at once. Because Rolex . . .

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Rolex Daytona Alternatives

Who doesn’t want a stainless steel panda-faced Rolex Daytona? Who wants to pay $13k+ to own one – assuming you could find one to buy? Or shell out nearly twice that amount for a pre-owned RD. Not me. If we’re on the same page, it’s time to turn the page and find a cheaper, immediately available alternative. Criteria: it’s got to be a quality, white-faced stainless steel chrono. Here are the fab four . . .

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Expensive Rolex Submariner Alternatives

The Rolex Submariner is a damn fine watch. At $10k it damn well ought to be. And again, it is. But ten large is a lot of money and let’s face it: the Sub’s been done. So what’s a dive watch aficianado seeking Rolexian quality to do? Here are three no-compromise Rolex Submariner alternatives that won’t melt your credit card as much . . .

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Rolex Boycott Begins; Brand Says Suffer

Want a Rolex? Easy! Just pay a large premium to a “flipper” or gray market dealer and Bob’s your uncle. Either that or buy a large number of Rolex that you don’t want from an authorized dealer and wait your turn to buy the one you do want at the official retail price. An increasing number of watch enthusiasts aren’t willing to do either . . .

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