Breitling Superocean Lineup

BusinessWorldTV has just dropped this glossy advertorial for Breitling’s revamped Superocean model lineup. It’s by-the-numbers horological PR puffery in the great active lifestyle style. The twist: only the most amphetamine-crazed viewers have the mad skillz needed to read the titles before they disappear. Thank God for the pause button. And I sure am liking the Superocean Heritage Collection. You?

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Review: Swatch BLACK-ONE Chronograph

Bauhaus is a very very very fine haus. That said, I doubt many buyers eying Swatch’s Bau collection watches are celebrating the German design movement’s 100th anniversary — or recognize the song lyric from Crosby, Stills, Nash & Young’s 70’s masterpiece Déjà Vu. But the album’s worth a listen and the $120 Swatch BLACK-ONE Chronograph is pretty damn cool. But is it Bahausian?  . . .

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Watchfinder: Bremont Wright Flyer “Most Controversial Watch Ever”

No question: Bremont deserved a right royal pasting for falsely and misleadingly claiming that its Wright Flyer watch’s movement was made in-house. Question: how important is the in-house movement claim to all but the most anal retentive watch buyers? What percentage of buyers know or care what caliber pushes their watch’s hands around? If we’re staying within the horological community . . .

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Hodinkee = ‘Ho Dinkee

The writers at Hodinkee.com forgot more about watches than I know. I’ve spent countless hours at the masters’ feet, learning the history, business, technology and design of watches, both old and new. Far be it for me, a watch-addicted ignoramus, to tug on Superman’s cape. The thing is . . .

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