Swatch Lawsuit Against Vortic Fails

Vortic logo

Five years ago, the Swatch Group launched a lawsuit against Vortic Watches of Colorado for trademark infringement. The Swiss conglomerate – owner of the Hamilton brand – took exception to Vortic advertising their Hamilton pocket watch-to-wrist-watch conversions as such. This despite the fact that Hamilton no longer makes pocket watches. The Swatch lawsuit went to federal court. The verdict has been rendered . . .

Continue reading “Swatch Lawsuit Against Vortic Fails”

Expensive Watch – Worth It?

A. Lange & Söhne Lange Lange 1 Time Zone - expensive watch

Something is worth exactly what someone will pay for it. If someone is willing to pay a million dollars for a Timex Marlin, that’s what it’s worth. If someone’s willing to pay $10 for a Richard Mille (my bid) and no one will pay a dime more (which they shouldn’t), it’s worth $10. Of course none of that addresses the key question: is an expensive watch worth it? . . .

Continue reading “Expensive Watch – Worth It?”

Justin Beiber’s Rolex Analyzed

Justin Beiber's Rolex

Justin Drew Beiber has come a long way since placing second at singing competition in Stratford, Ontario. Watch-wise, JB started with Casio. As you’d expect for a performer who co-brands with artists who consider too much bling not enough, he’s acquired a selection of diamond encrusted timepieces. Let’s look at Justin Beiber’s Rolex and its friends . . .

Continue reading “Justin Beiber’s Rolex Analyzed”

New Watch Alert: 9/11/2020

BALL Engineer II Timetrekker – $2,430 (Pre-order)

New watch alert - Ball Timetrekker

I’ve chronicled my difficulties buying a BALL watch. New watch alert! The next day, I received an email asking if I wanted to review a BALL watch. So someone at BALL is on the Ball. Meanwhile, the new BALL Engineer II Timetrekker is a GMT for dummies. The second time zone hand advances or retreats via the screw-down pushers on the left. The day/night indicator is for local time. Aside from that . . .

Continue reading “New Watch Alert: 9/11/2020”

Dornblueth & Sohn Central Seconds

Dornblueth & Sohne Central Seconds white

The Dornblueth & Sohn Central Seconds is our Minimalist Watch of the Day. (I swear it’s a coincidence that WatchFinder released a video celebrating this watch as I was writing this.) To slip one on your wrist costs $4680. That’s a pretty big hit on the plastic for a 42mm three-handed timepiece that looks, well, minimalist. Especially as the Dornblueth models with a seconds subdial cost $460 less. Why pay more for less? . . .

Continue reading “Dornblueth & Sohn Central Seconds”