If you’ve got 25 large burning a hole in your wallet, the Grand Seiko SBGY002 is within your budget. Not so the Holy Grail watches (e.g., the Patek Philippe Nautilus). Then again, all the high horology brands have a timepiece within that 25 large budget (e.g., the Vacheron Constantin Overseas). So why in the world would you spend that kind of cash on a Grand Seiko SBGY002?
One of the worst mistakes watch buyers make: they buy the wrong watch. Ah, but what’s the “right” watch and what’s the “wrong” watch? Let’s make this easy. The wrong watch is a watch that you end up wishing you hadn’t bought. Here’s how that happens . . .
When it comes to questions of style, the horological media are a pretty tame bunch. Watch reviewers focus on two questions: does the timepiece fit under the sleeve of a dress shirt and can it be worn casually and at the office? Snore. There are far more important style issues to ponder: which watch works best at a sex club, drug deal or a police interview. Here are my recommendations . . .
When demand exceeds supply, prices goes up, availability goes down. That’s where we are when it comes to buying a box-fresh steel Rolex Daytona, Patek Philippe Aquanaut or Audemars Piguet Royal Oak. And that’s where we’re going to stay for the foreseeable future; none of these watchmakers plan to increase supply to match demand. So how the hell do you get a new one from an authorized dealer? Start with this . . .
If you like your Rolex, you can keep your Rolex. Or can you? That could well depend on your ability to stop someone from stealing your Rolex. Someone who might choke you to death or cut off your hand to add a Submaratona to their collection (however briefly). Which brings us to reason number one for not buying a Rolex . . .