Patek Philippe Nautilus: History

Introduced in 1976, the Nautilus was Patek Philippe’s response to arch-rival Audemars Pigeut’s hugely successful Royal Oak. The Oak was the first luxury steel sports watch. It’s 3mm bigger than the Nautilus and more expensive by around $15k. The connection between the two watches couldn’t be clearer . . .

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Undone Watch X ABTW: Honest to a Fault?

I was kinda sorta maybe surprised to see a recent article on ablogtowatch.com (ABTW) from founding editor Ariel Adams that reads like a puff piece. It described Mr. Adams’ underwater frolics with Undone’s We All Live In A Yellow Submarine dive watch. Then I discovered Mr. Adams was the man who “imagined” the Undone watch. To his credit, commercial self-interest couldn’t completely subsume journalistic integrity . . .

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Breitling Superocean Lineup

BusinessWorldTV has just dropped this glossy advertorial for Breitling’s revamped Superocean model lineup. It’s by-the-numbers horological PR puffery in the great active lifestyle style. The twist: only the most amphetamine-crazed viewers have the mad skillz needed to read the titles before they disappear. Thank God for the pause button. And I sure am liking the Superocean Heritage Collection. You?

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