New Watch Alert : 5/15/2020

Unless the Swiss watch industry can create a compelling alternative to the smart watch, it will have reached its zenith. Cheerleaders can point out that the industry has survived two World Wars, the Great Depression and the quartz crisis. But this is different – a sea change as momentous as the shift from pocket to wrist watch. Still there will always be new watch alert buyers contemplating the latest traditional timepieces. Like these . . .

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New Watch Alert 5/8/2020

There’s an enormous selection of watches available for your dining and dancing pleasure. Thousands. New watch alert! As the Coronageddon lockdown and recession continues, as smartwatch sales gather steam (14m sold during the first quarter, up 20 percent), there’s no question that some traditional watch brands are going to bite the dust. You wouldn’t know it from the number of trad watches flooding market, but there it is. And here they are . . .

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Jaeger-LeCoultre – Four of the Best

Jaeger-LeCoultre versus Rolex is an ongoing debate in the watch nerd world. Jaeger-LeCoultre makes nicer watches than Rolex, that’s just a simple fact. Also true: Rolex is a vastly more popular brand. But popularity isn’t always a virtue. In an uncertain world, flying under the radar can be an advantage. JLC is a great way to go . . .

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AP CODE 11.59 – Hot or Not?

Joseph Adams – It’s Hot! When I was last in the arena, Saad and I debated the Audemars Piguet Royal Oak. I was on the hot side of the street. When Mr. Farago paired me with you [Luke] for another of these articles, I resolved not to take the coward’s way out and pick something that had the entire horological world on my side. As a card-carrying iconoclast, I am prepared to do the impossible, defend the indefensible, and take aim at the conventional wisdom and say: The Audemars Piguet CODE 11.59 is hot. Specifically . . .

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