Lume with a View: Need vs. Want

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I'd bet that many here have voluntarily gone into a dark closet in order to witness the glow of their timepiece. Or turned off...

Fake Patek Philippe: Three Ways to Spot One

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I used to work for a guy who did estate sales. You know: buying and selling dead people's stuff. One day, a widow tendered...

Rolex’s Popularity Explained

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Over at esquire.com, Andrew Harrison asks and answers the question What Makes Rolex So Special? Mr. Harrison nails the reasons behind Rolex's popularity, accounting for...

Rolex: Three Reasons Not to Buy One (Other Than Price)

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If you like your Rolex, you can keep your Rolex. Or can you? That could well depend on your ability to stop someone from...

Rolex’s Success Secret Revealed

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How do we account for Rolex's success in the luxury watch market? David Foster Wallace tells a parable about two young fish swimming along....