Fully Independent Watch Website
The watch industry uses the term “novelty watch” to describe hugely expensive limited edition timepieces. For our purposes, novelty watches are relatively inexpensive timepieces that violate traditional watch design norms to separate themselves from the herd. They’re unconventional. Distinctive. And more often than not, whimsical. There’s your trouble . . .
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We’re in the middle of the greatest watch shortage in modern memory. It’s basically impossible to get any almost any current Rolex (and many OMEGAs, Pateks, Vacherons, etc.) from an Authorized Dealer (AD). The cupboards are bare. We can argue about why that’s happening, but the fact remains: there’s a massive mismatch between supply and demand. And there is an answer: watch dealer markups . . .
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YouTuber Marc Goldberg claims to have a mole inside Rolex. Mr. Goldberg has released a video (below) in which he claims that “Moneypenny” told him that the Geneva watchmaker has a seven-year plan to phase out some steel Rolex watches and decrease steel watch production generally. I’m not sure you can trust a grown man who collects stuffed animals, but WTF? Apparently . . .
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“We’re among the [watchmakers] doing well,” Breitling CEO Georges Kern assures scmp.com. “I truly believe that the values we set three years ago – inclusive luxury, sustainable luxury and casual luxury – are the ones helping us today.” As Jerry Lee Lewis might say, there’s a whole lot of jargon going on! Let’s unpack Breitling’s corporate values and take a closer look . . .
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“Glendale police circulated security images of a man wanted for stealing several Rolex watches in a ‘smash-and-grab’ burglary at a Glendale jewelry store,” LA’s dailynews.com reports. Check out the video after the jump. I’m thinking “several” means one. Maybe two. I’m sure the robber didn’t attack an authorized Rolex dealer because a) there’s none on the block mentioned and b) Rolex AD’s don’t have any Rolex to steal. Which is a serious problem for the brand . . .
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