Audemars Piguet Code 11.59 Name Explained

To promote the Audemars Piguet Code 11.59, the Swiss watchmaker purchased some expensive real estate: advertorials in Vogue and GQ. The byline-free puff pieces offered watch nerds and well-heeled fashion victims insight into the enigma that is AP’s nomenclature for its all-new “Code 11.59 by Audemars Piguet” line. So what’s it all about Alfie? . . .

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