Ugly Rolex: Is This The World’s Worst?

“Looks only a mother – or world champion boxer – could love,” dmarge.com writes re: the modded Rolex above. Sorry, wrote. The Australian blog sent the post down the memory hole, leaving only the image, the intro and the headline (Floyd Mayweather Would Love It’: New York Jeweller [sic] Creates World’s Ugliest Rolex.) One has to assume . . .

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Green Watch Dials Explained

Spring has sprung. Green watch dials are popping-up everywhere! Big Horo’s color revolution was so sudden and unexpected that even the watch press was stunned, belatedly trying to piece together an explanation. Here are the leading theories behind the green watch phenom and some idle speculation . . .

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Big Bang Unico SORAI

Hublot helps rhino conservation charity with limited edition Big Bang Unico. The re-written press release over at watchpro.com tugs the heart strings of animal lovers everywhere. “Over the last 10 years, two thirds of the rhinos in South Africa’s Kruger Park have been killed by poachers,” WP reveals. “Black rhinos in Kruger Park have disappeared dramatically and today there are estimated to be less than 500 remaining.” After that, the Hublot Big Bang Unico SORAI money shot . . .

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Million Dollar Watches – Why?

“Let me tell you about the very rich,” F. Scott Fitzgerald’s story Rich Boy begins. “They are different from you and me.” True! Fitzgerald goes on to say that rich people are “soft” and cynical. Also true! But to understand why someone would spend $7,819,051 on a Patek Philippe Ref. 2523 World Timer focus on the fact that the very rich are, by and large, fiercely competitive. Let’s leave million dollar watches for a moment and focus on the Amelia Island Concours D’Elegance vintage car competition . . .

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Why Wear a Watch? Good Question!

“The effect of watches on one’s awareness of time is similar to the findings of a study on improving attention while driving, among teens with ADHD,” Mister Lichtenstein (above) writes at medium.com. “Giving the study subjects a car with a manual transmission made them more engaged in the act of driving (and less prone to distraction) than giving them one with an automatic transmission. A regular wristwatch is a temporal stick-shift.” Why wear a watch? To pay more attention! Hold on a second . . .

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