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Watch Design – What Does it Take?

Design is an all-encompassing field. It influences and determines what we see and what we make. Some underlying characteristics are similar through all applications....

Date Windows – Vive La Fenêtre de Date!

Our dear publisher recently posted a provocative article entitled The Date Window Must Die! The “new normal” lockdown world (est. March, 2020) has left...

Sponsored Posts Lack Editorial Integrity

A watchmaker recently contacted me to purchase a sponsored post. As if. How can I call this website The Truth About Watches and publish...

Swatch Versus Apple Watch

Swatch versus Apple Watch. The battle lines are drawn. On one side, the plastic fantastic watch that saved the Swiss watch industry from the...

Lousy Watch Websites Explained – Pt. 3

In Parts One and Two of this series, we explored the hidden dynamics behind lousy watch websites like Hodinkee and aBlogtoWatch. In this post,...

Watch Websites’ Mediocrity – Pt. Two

In Watch Website - Why They're So Boring, we revealed the not-entirely-hidden truth: watch websites are closerthanthis with watchmakers. So every watch they "review"...

Analogue Time Dooms Traditional Watches

The buzz surrounding Apple's watchOS7 software is insane, what with its sleep tracking, new watch faces, automatic handwashing timer and more. It's no wonder...

Jaeger-leCoultre Reverso Explained

In 1930, César de Trey watched a polo match in colonial India. After the match, a player showed the Swiss businessman and watch collector...

Bulova Hack – Full Review

A lifetime ago - back in late February - we revealed that Bulova was having a moment. We also predicted that the current public...

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