Watchpro to Watchmakers: Ditch T&A Instagram Posts

usa.watchpro.com spent the big bucks needed to purchase the Gartner L2 report Watches & Jewelry Global Optimizing Social Media Content — How to Stand Out on Saturated Social Media Channels. (Thanks guys.)  watchpro’s takeaway . . .

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OMEGA Vs. Rolex: The YouTube Battle Continues

The animated ad above hit YouTube on April Fool’s Day 2013. It recently crested the 4m mark, continuing to assert that the OMEGA Co-Axial Chronometer is the “most perfect mechanical watch movement in the world.” Rolex may beg to differ. The two Swiss watchmakers remain locked in battle. Here’s how that’s playing out on YouTube . . .

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