MB&F HM7 Aquapod PT: And Now For Something Completely Different

“Unlike previous incarnations of Horological Machine n°7 Aquapod, which indicated the hours and minutes via rotating rings with transferred numerals, HM7 Platinum Red features three-dimensional numerals sculpted in titanium.” Well finally! The caption to the video below reminds us that MB&F’s horological homage to jellyfish is lume AF . . .

Continue reading “MB&F HM7 Aquapod PT: And Now For Something Completely Different”

New Seiko 5 Sports: Has Seiko Lost Its Mind?

“The new Seiko 5 Sports draws its inspiration from the five decades of Seiko 5 Sports’ success,” seikowatches.com proclaims, “its design is based on one of Seiko’s most loved sports watches.” And there it is, above. And here it is now . . .

Continue reading “New Seiko 5 Sports: Has Seiko Lost Its Mind?”

GPS Running Watches. Which One Walks the Plank?

I gave up running for fitness the day running guru Jim Fixx died of a heart attack while jogging at the tender young age of 52. Which was sometime after skiing blew out my knees. But the “sport” of running goes on without me. There’s a farrago of GPS running watches to tell you when and where you might pull a muscle, dehydrate and or/drop dead. So which one sucks? The Running Channel’s British reviewers reckon . . .

Continue reading “GPS Running Watches. Which One Walks the Plank?”

Will Gucci’s Customers Get A Gucci Grip?

Gucci’s launching a watch sub-brand called Gucci Grip. OK, it’s not really a sub-brand. All four Grip launch models sport the Gucci logo on every available surface. Still, don’t expect faithful Gucci customers to gripe about the Grip; the new watches coordinate with their clothes, as swisstime.ch breathlessly reports  . . .

Continue reading “Will Gucci’s Customers Get A Gucci Grip?”

Patek Philippe Carpet Bombs Instagram with Calatrava Weekly Calendar

On Sunday, @patekphilippe’a Instagram account blew up with posts on their $30k Calatrava Weekly Calendar. I’m thinking that’s because A) Calatrava Weekly Calendar sales are weak or B) their social media maven woke up from a coma. Bottom line: Patek reckons the watch wearing gen pop (as Govberg’s Tim calls it) needs a wake-up call on the CWC’s existence. Here’s how Patek’s promoting the product . . . Continue reading “Patek Philippe Carpet Bombs Instagram with Calatrava Weekly Calendar”