In 1964, DOXA Watches sent divers into Switzerland’s Lake Neuchatel armed with a rainbow of brightly colored watches. Their goal: find the best hue for underwater visibility. Three years later, the watchmaker released the legendary orange SUB. If horological heritage is your bag, buy a latter day DOXA. If not, consider the Seiko Diver Automatic Orange Dial Men’s Watch. Now why would anyone want to do that?
Once upon a time, a local PBS station created an intimate in-studio concert series celebrating locals’ love of country, rock, jazz and what else you got? Today, Austin City Limits has been shortened to ACL and expanded to a dozen indoor and outdoor venues. A hundred bands vie for the attention of music industry types, college kids and tech workers. Enter the Dufrane City Limits watch. Yes sir, times have changed . . .
Military-style watches suit my style. I find their purpose-built, understated aesthetic deeply appealing. In fact, if a watch doesn’t look better on a NATO strap, you won’t find it on my wrist. By the same token, I’ve never been a fan of salespeople. So the aviation-inspired Urban TYPE XX Chronograph Special Edition from direct-to-consumer watchmaker UNDONE ticks all the boxes. Right?
Neil Armstrong wasn’t wearing his Speedmaster when he set foot on the moon. I bet OMEGA’s marketing mavens were pissed. But not as pissed as NASA’s PR department when Armstrong forgot to use the definite article for his first words on the lunar surface. (That’s one small step for “A” man, Neil.) Redo? Not a chance. Redo the OMEGA Speedmaster Moonwatch Professional Chronograph 42mm? Endlessly . . .