Baselworld + Coronavirus = The End?

Baselworld coronavirus. Not two words you want to see together. But there they are. In fact, the watch industry schmoozefest is hanging on by a thread. Bulgari announced today that it’s pulling out, blaming both the virus and the success of its recent Dubai watch get-together. The rest of the members of the LVMH group – Hublot, TAG Heuer and Zenith – are still in. For now . . .

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Green Watch Dials Explained

Spring has sprung. Green watch dials are popping-up everywhere! Big Horo’s color revolution was so sudden and unexpected that even the watch press was stunned, belatedly trying to piece together an explanation. Here are the leading theories behind the green watch phenom and some idle speculation . . .

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Swatch to Trade Fairs – Drop Dead

“Longines CEO Matthias Breschan says Swatch Group brands will not return to vast global trade shares like Baselworld or Watches and Wonders,” watchpro.com reports. Shares or fairs, no matter how you slice it, Mr. Breschan’s announcement will send shock waves throughout the entire watch industry. The Swatch Group owns 18 watch brands, from upmarket Harry Winston to mass market Swatch. Their decision to ditch the big shows . . .

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The Decline and Fall of the Traditional Watch Industry – Coronageddon 38

“Swiss watch brand Frederique Constant is hoping to limit the fall in sales to 25% this year,” its chief executive told Reuters. “That’s what we’re aiming for.” Niels Eggerding said in an interview in Zurich this week. The Citizen subsidiary’s “cut some jobs” and “many employees are still working shorter hours under a Swiss state-backed programme to avoid layoffs.” Well there’s something the mainstream watch press isn’t reporting. The beginning of the end for the traditional watch industry? . . .

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