New Watch Alert 1/31/20

My Apple Watch vibrates my wrist when it’s time to move around, lest I turn into Jabba the Horological Hutt. It’s an important feature – I lose track of time when I write. But I don’t lose track of watches for our New Watch Alert. Which is just as well. Each week brings a flood of new releases, of which I’ll share with you. Just remember: get up, stand up and stretch when you’re done. Otherwise, time will catch up with you . . .

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New Watch Alert 1/24/20

Curating the weekly New Watch Alert is a Sisyphean task. No, I don’t have a social disease. It refers to Zeus’ punishment to King Sisyphus (not shown) for his lack of hospitality. For killing his guests. Zeus sentenced the King to push a boulder to the top of a hill – only to have it roll back down when it almost reached the summit. For all eternity. Sisyphus didn’t need a watch, then. But you do, constantly. Here are a dozen recent releases . . .

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Three Reasons Not to Buy a Dive Watch

Back in the day, Zodiac had to convince customers it was OK to buy a dive watch even if you don’t dive. Nowadays, Zodiac feels free to tag their retro Super Sea Wolf 68 Saturation¬†“For the Underwater Pro” – knowing full well pro divers wear digital dive computers. People buy dive watches because they’re cool. Free country and all that. But here are three reasons NOT to buy a dive watch . . .

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TAG Heuer Carrera 160 Years Silver LE

The press embargo on the TAG Heuer Carrera 160 Years Silver Limited Edition launched yesterday, unleashing a tsunami of horological hosannahs from TAG’s media minions. If you want the usual watchmaker history and PR fluff, feel free to click over to the usual suspects. I’d like to use the new watch as a jumping off point for a rant about TAG’s waywards ways and retro designs . . .

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