Kylie Jenner Wears a Rose Gold Audemars Piguet Royal Oak Double Balance Wheel Overworked. Overworked. Heh.

For all intents and purposes, the Kardashians own Instagram. @kyliejenner has 144m followers. That’s roughly half of the U.S. population. If you’re a watchmaker looking to promote your product with a post on Ms. Jenner’s account, that’ll run you $1m plus. Plus a watch. Any watch Ms. Jenner wants. Four? Ten? Who knows. One thing I do know . . .

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Daytona, Aquanaut, Royal Oak: How To Buy One

When demand exceeds supply, prices goes up, availability goes down. That’s where we are when it comes to buying a box-fresh steel Rolex Daytona, Patek Philippe Aquanaut or Audemars Piguet Royal Oak. And that’s where we’re going to stay for the foreseeable future; none of these watchmakers plan to increase supply to match demand. So how the hell do you get a new one from an authorized dealer? Start with this . . .

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Review: Swatch BLACK-ONE Chronograph

Bauhaus is a very very very fine haus. That said, I doubt many buyers eying Swatch’s Bau collection watches are celebrating the German design movement’s 100th anniversary — or recognize the song lyric from Crosby, Stills, Nash & Young’s 70’s masterpiece Déjà Vu. But the album’s worth a listen and the $120 Swatch BLACK-ONE Chronograph is pretty damn cool. But is it Bahausian?  . . .

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Hodinkee = ‘Ho Dinkee

The writers at Hodinkee.com forgot more about watches than I know. I’ve spent countless hours at the masters’ feet, learning the history, business, technology and design of watches, both old and new. Far be it for me, a watch-addicted ignoramus, to tug on Superman’s cape. The thing is . . .

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