Watch Trends – Not the Top 3 of 2021

Chrono24.com sent me an email with the headline Top 3 Watch Trends of 2021. My favorite online marketplace (no commission on link) reckons the top three watch trends will be the Rolex Explorer II, bold colors and in-house movement. As the South Africans say, ja nee (yes no). While I think they’re onto something, they’re wrong . . .

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Underrated Watch Brands – 3 of the Best

The 6 Most Popular Brands for Luxury Watches, the headline at 1stdibs.com announces. Are they measuring the number of searches or sales? Former New York Times advertorialist Karen Quarles ain’t sayin’. But she is naming names: Patek Philippe, Cartier, Rolex, OMEGA, Piaget and Breitling. Hmmm. What about underrated watch brands? And where are . . .

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Mercedes versus BMW Watches

Mercedes’ website calls this timepiece “Men’s watch, Trucks.” It’s based on the long haul  Actros Edition 2’s “interior details”. The truck’s all-singing, all-dancing electronic dash makes a lot more sense than the MWT’s dial. Anyway, we’ve done Ford vs. Ferrari Watches. Let’s set aside this odd opening salvo and get to the main event: Mercedes versus BMW watches (based on what’s available on their respective websites) . . .

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New Watch Alert: Halter, BALL, Lüm-Tec

Regular readers wondered what happened to the Friday New Watch Alert. The feature was an enormous time suck with minimal SEO payoff. I decided that my time (and mental health) was better spent on more focused, search-friendly editorial. But I missed the new watch trawl, too. So I’m experimenting with a new format: three watches on an irregular basis. Starting with Vianney Halter’s new more-than-somewhat pricey timepiece . . .

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