How to Cheat on A Test With Your Apple Watch

The mainstream media — Yahoo.com — is alerting the world that the Apple Watch offers enterprising/amoral students the opportunity to cheat on tests. As a journalist with 45 years experience, I’m thinking the following Twitter-sourced quotes from the Yahoo article are not a reliable indication¬† of a trend.¬† They’re like “man on the street” interviews. You know, cheating . . .

Continue reading “How to Cheat on A Test With Your Apple Watch”

Rolex Rainbow Cosmograph Daytona

Rolex Rainbow Cosmograph Daytona in the flesh

Rolex’s website proclaims that the venerable Cosmograph Daytona was “born to race.” So . . . what driver in his right mind would wear the Rolex Rainbow Cosmograph Daytona variant in a race car? After all . . .

Continue reading “Rolex Rainbow Cosmograph Daytona”

Patek Philippe Carpet Bombs Instagram with Calatrava Weekly Calendar

On Sunday, @patekphilippe’a Instagram account blew up with posts on their $30k Calatrava Weekly Calendar. I’m thinking that’s because A) Calatrava Weekly Calendar sales are weak or B) their social media maven woke up from a coma. Bottom line: Patek reckons the watch wearing gen pop (as Govberg’s Tim calls it) needs a wake-up call on the CWC’s existence. Here’s how Patek’s promoting the product . . . Continue reading “Patek Philippe Carpet Bombs Instagram with Calatrava Weekly Calendar”

The Smart Watch’s Secret Weapon in The War Against Traditional Wrist Wear

Smart watches are a huge technological leap over quartz and mechanical watches. In many ways, smart watches render traditional timepieces obsolete. But not in one important way. Not yet. But soon. It’s only a question of time. Here’s the challenge . . .

Continue reading “The Smart Watch’s Secret Weapon in The War Against Traditional Wrist Wear”

Undone Watch Collaborator Ariel Adams: Honest to a Fault?

I was kinda sorta maybe surprised to see a recent article on ablogtowatch.com from Ariel Adams that read like a puff piece. It described Mr. Adams’ underwater frolics with Undone’s We All Live In A Yellow Submarine dive watch. Then I discovered Mr. Adams was the man who “imagined” the piece. To his credit, commercial self-interest couldn’t completely subsume journalistic integrity . . .

Continue reading “Undone Watch Collaborator Ariel Adams: Honest to a Fault?”