Something is worth exactly what someone will pay for it. If someone is willing to pay a million dollars for a Timex Marlin, that’s what it’s worth. If someone’s willing to pay $10 for a Richard Mille (my bid) and no one will pay a dime more (which they shouldn’t), it’s worth $10. Of course none of that addresses the key question: is an expensive watch worth it? . . .
For The People of the Watch, staying new watch alert distracts us from the chaos hitting us from all sides. We forget our day-to-day cares in the silent contemplation of horological design, utility and engineering – pretending that financial constraints are not a factor. For several of this week’s picks, they aren’t. But for others, oh boy, are they ever. Never mind. Enjoy them all . . .