Daytona, Aquanaut, Royal Oak: How To Buy One

When demand exceeds supply, prices goes up, availability goes down. That’s where we are when it comes to buying a box-fresh steel Rolex Daytona, Patek Philippe Aquanaut or Audemars Piguet Royal Oak. And that’s where we’re going to stay for the foreseeable future; none of these watchmakers plan to increase supply to match demand. So how the hell do you get a new one from an authorized dealer? Start with this . . .

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Hodinkee = ‘Ho Dinkee

The writers at Hodinkee.com forgot more about watches than I know. I’ve spent countless hours at the masters’ feet, learning the history, business, technology and design of watches, both old and new. Far be it for me, a watch-addicted ignoramus, to tug on Superman’s cape. The thing is . . .

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Audemars Piguet Code 11.59 Name Explained

To promote the Audemars Piguet Code 11.59, the Swiss watchmaker purchased some expensive real estate: advertorials in Vogue and GQ. The byline-free puff pieces offered watch nerds and well-heeled fashion victims insight into the enigma that is AP’s nomenclature for its all-new “Code 11.59 by Audemars Piguet” line. So what’s it all about Alfie? . . .

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