BALL Watches – How Not to Sell A Watch

Ball watches Marvelight lume

The first rule of sales: make it easy to buy. A rule that BALL Watches rips to pieces and tosses in the wind. Truth be told, I found it impossible to buy a BALL watch. In fact, an authorized retailer advised me not to buy one. We’ll get to that. Here’s my sad tale of horological woe, a journey that began when I started writing “BALL Watches – Three of the Best,” I kid you not . . .

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