Responding to Coronageddon, Patek Philippe dealers worldwide have launched “Temporary E-Shops.” Housebound customers can now order their five-figure-and-up timepieces online from an authorized dealer and have their treasured timepiece shipped straight to their door. Not all dealers are in, but most are. And all of them . . .
Rolex, Audemars Piguet, Patek Philippe, Hublot – Switzerland’s horological heavy hitters have ceased production. The reason given: they don’t want to put their workers at risk. Be that as it may, there’s no point making a Swiss watch. The world market has gone from freefall into hibernation. When it ends, which Swiss brands will survive? . . .
Hello? Of course you should buy expensive watches. Unless you’re a die-hard minimalist – and maybe even then – your horological health depends on transferring large amounts of cash to watchmakers and their dealers. To be fair, this article should be titled Three Places Where You Should Never Wear an Expensive Watch. The SEO gizmo says no. Anyway, here you are! And here’s where you should never go with your expensive watch . . .
Back in the day, Zodiac had to convince customers it was OK to buy a dive watch even if you don’t dive. Nowadays, Zodiac feels free to tag their retro Super Sea Wolf 68 Saturation “For the Underwater Pro” – knowing full well pro divers wear digital dive computers. People buy dive watches because they’re cool. Free country and all that. But here are three reasons NOT to buy a dive watch . . .
Welcome to the mid-January New Watch Update. Once again, we present a carefully curated assortment of new-to-the-market timepieces, chosen for their ability to inspire snarky comments and pithy pronouncements. As Jackie Gleason would say and awaaaay we go! Starting with the horological content vomit above . . .