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Two dive watches. One made by the Swatch Group under its Longines brand. One made by the Rolex group under its Tudor brand. Is the $4575 Tudor Pelagos worth almost three times as much as the $1600 Longines Hydroconquest? Why do they cost what they cost? After reading Franz Rivoira’s excellent esssay, here’s my take . . .
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Swiss horology has a Holy Trinity: Patek Philippe, Vacheron Constantin and Audemars Piguet. They’re also known as the New King, the Old King and the Young Prince. While this doesn’t provide a complete picture of modern haute horlogerie, it’s true: Patek Philippe rules . . .
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The Swatch Group has just released their 2020 half-year financial report [click here for pdf]. The announcement revealed the combined worldwide numbers for Breguet, Harry Winston, Blancpain, Glashutte, Jaquet Droz, Leon Hatot, OMEGA, Longines, Rado, Union Glashutte, Tissot, Balmain, Certina, Mido, Hamilton, Calvin Klein, Swatch and Flik-Flak. As our headline reveals, Swatch profits tanked . . .
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Responding to Coronageddon, Patek Philippe dealers worldwide have launched “Temporary E-Shops.” Housebound customers can now order their five-figure-and-up timepieces online from an authorized dealer and have their treasured timepiece shipped straight to their door. Not all dealers are in, but most are. And all of them . . .
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Rolex, Audemars Piguet, Patek Philippe, Hublot – Switzerland’s horological heavy hitters have ceased production. The reason given: they don’t want to put their workers at risk. Be that as it may, there’s no point making a Swiss watch. The world market has gone from freefall into hibernation. When it ends, which Swiss brands will survive? . . .
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