Chronograph Design Matters

Bulgari Octo Finissimo Chronograph GMT naked

It was my first Baselworld. Not wanting to miss anything, I arrived early. Standing in the middle of the growing crowd, all I could see was the first booth inside Hall 1: a metal-clad honeycomb structure illuminated by a warm orange glow. The name BVLGARI loomed large, the backlit logo placed high atop the other branding. When the doors opened, the crowd made a break for Bulgari, trying to get a glimpse of the record-breaking Octo Finissimo Chronograph GMT . . .

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Coronavirus Watch 2: Grail Discounts When?

Coronavirus Watch - Rolex Daytona

I recently counseled readers to ask for a big discount on a new watch this week, before Big Brother’s banhammer came down. If you haven’t cut a deal by now, it’s too late. All the bricks and mortar watch dealers are either closed or closing. And now the good news . . .

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Coronavirus Watch 1: Time to Buy a Watch?

Time to buy a watch?

Yes, it’s the end of the world as we know it. Am I a bad person for thinking that it’s a good time to buy a watch? Maybe so, but it’s a fact. Authorized dealers can see the writing on the wall – a sales drought like none before. And just like you and me, they need cash to pay their rent and people. So are they ready to offer [otherwise] insane discounts? Yes. Yes they are. The real question . . .

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International Women’s Day Watch

Panerai

Today is International Women’s Day. In case the woke media hasn’t give you the 411, it’s a global day celebrating the social, economic, cultural and political achievements of women. Of which there are many. A list that doesn’t include writing for The Truth About Watches (ping me!), a blog that hasn’t featured any women’s watches. Some of that’s because . . .

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Coronavirus Catastrophe Kills Watch Sales

Rolex boutique Macau

You may have heard that the coronavirus catastrophe has closed China for business. The effects are being felt throughout the region, and beyond. But that general statement doesn’t indicate the seriousness of the problem for Swiss watchmakers . . .

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