Underrated Watch Brands – 3 of the Best

The 6 Most Popular Brands for Luxury Watches, the headline at 1stdibs.com announces. Are they measuring the number of searches or sales? Former New York Times advertorialist Karen Quarles ain’t sayin’. But she is naming names: Patek Philippe, Cartier, Rolex, OMEGA, Piaget and Breitling. Hmmm. What about underrated watch brands? And where are . . .

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Richemont Swan Dives – Coronavirus Watch 18

Yesterday, Watches of Switzerland revealed that it was pantsed by Coronageddon. Today, Richemont  – the world’s third largest luxury goods conglomerate – reported their progress. How goes the battle for A. Lange & Söhne, BAUME, Baume & Mercier, Cartier, Van Cleef & Arpels, IWC Schaffhausen, Jaeger Le-Coultre, Panerai, Piaget, Roger Dubuis, Vacheron Constantin, Montblanc and Watchfinder & Co.? There are two key takeaways . . .

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Chronograph Design Matters

It was my first Baselworld. Not wanting to miss anything, I arrived early. Standing in the middle of the growing crowd, all I could see was the first booth inside Hall 1: a metal-clad honeycomb structure illuminated by a warm orange glow. The name BVLGARI loomed large, the backlit logo placed high atop the other branding. When the doors opened, the crowd made a break for Bulgari, trying to get a glimpse of the record-breaking Octo Finissimo Chronograph GMT . . .

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