Victorinox I.N.O.X. Review

According to Victorinox, their I.N.O.X. watch is “the only Swiss watch to withstand 130 extreme endurance tests.” Did they ask other Swiss watchmakers to attach their watch to a bobsleigh runner? “The testing process required 4 years of thinking, 3 years of extensive development, 6 months of harsh testing and 421 samples.” And what have you been doing for the last 7.5 years? For the last seven weeks, I’ve been wearing a Victoriniox I.N.O.X. . . .

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The Right Watch for the Right Occasion

“Every man should have a variety of designer watches in his repertoire,” luxurylifestylemag.co.uk advises, “but if you’re not sure where to start, we’ve got you covered.” The website offers readers their idea of the “right watch” for a business meeting, beach holiday, first date and family occasion. Post-COVID, I presume. Here are LLM’s mostly whacked-out recommendations and my entirely sensible alternatives . . .

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Apple Watch = Survival Watch?

The Best Tough Watches To See You Through The End Days Esquire proclaims, pimping watches that are almost as indestructible as they are ugly. But not quite. That said, I’m not sure how the OMEGA Speedmaster Moonwatch Professional made the list – other than the usual watchmaker-to-publisher commission/kickback. And really? Let’s face it: the Apple Watch is the survival watch . . .

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Three Best Watch Brands Under $1000

For Rolex, Audemars, Patek, IWC and other high end watch brands, success depends on culture, craftsmanship and customer cultivation. At the sub-$1k end of the market, it’s dog eat dog. Success depends on product, penny-pinching and PR. Here are my choices for the three best watch brands who’ve mastered the three P’s to sell excellent quality timepieces for under a grand . . .

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