Cuervo Y Sobrinos Explained

Check out The Goodbye Look by Donald Fagan. It’s a catchy little tune about the Cuban Revolution set to the sound of samba. Cuervo Y Sobrinos watches have that same strange dichotomy. “We’ve got Latin soul and a Swiss heart,” MD Massimo Rossi tells me. “Or a Swiss soul and a Latin heart.” Huh?

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Historiador GMT by Cuervos Y Sobrinos

Does a watch reflect the culture of its founders? Cuervos Y Sobrinos’ Swiss owners certainly think so. They claim the resurrected Cuban watch brand invokes “Latin glamour, hedonism, luxury, cigar smoke filled casinos, elegance and exoticism.” That’s a lot of partying for the Historiador GMT to carry on its shoulders. But I can definitely make out the cigar smoke . . .

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