How A Google Fitbit Can Beat the Apple Watch

The other day, Google paid $2.1b for Fitbit. The prospect of a Google Fibit got lots of press, most of it dismissive. For good reason. Google’s Wear OS software – powering a range of non-Apple smart watches – is a kludgy disaster. Their Snapdragon Wear 3100 chip delivers sub-par performance. The user interface sucks. The real problem with Google’s wearables strategy? The “do no harm” company is determined to beat Apple at their own game. Wrong answer . . .

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