Montblanc MD Cerrato – What Apple Watch?

Montblanc Summit 2 titanium

It’s hard to imagine interviewing Montblanc’s Managing Director without asking the Watchmaker-in-Chief about the company’s strategy to combat the twin threats of Coronageddon and the Apple Watch. COVID-19 didn’t make the cut in luxurylaunches.com’s highly edited and no doubt Montblanc-approved question-and-answer session. But the threat posed by the smartwatch did. Kinda. The interchange with Davide Cerrato went like this . . .

Continue reading “Montblanc MD Cerrato – What Apple Watch?”

New Watch Alert: 4/17/2020

Breitling ad 1949

New watch alert! Breitling unleashed its new models yesterday – unlike Patek Philippe and Rolex, who’ve decided to hang fire until 2021. The watch market is in deep freeze, as buyers spend their time watching The Tiger King instead of spending their hard-earned cash on horological acquisitions. Even so, Breitling is hardly alone in letting loose the dogs of war. Here’s our pick of this week’s newbies . . .

Continue reading “New Watch Alert: 4/17/2020”