In the video below, the man above modestly suggests a bifurcated watch collection for men. The Modest Man recommends two watches: a Rolex Datejust and a Hamilton Field Officer Khaki Mechanical. Um, what? Don’t get me wrong: they’re not bad choices . . .
The RealReal is an online luxury consignment company. You send them your unwanted luxury goods, they inspect them, price them, sell them and take a cut. Like so many disruptive tech firms, TRR isn’t making money. But they are selling a lot of pre-owned watches. And generating some interesting if potentially misleading data points. For example . . .