Vortic vs. Swatch

Vortic video ahead! Much of the head-to-head below is pure cringe — PERSONALLY, I LOVE THE SWATCH GROUP! It suffers from the typical YouTube disease of stretching a five-minute explanation into a half-hour marathon, but it might be worth your attention. If you don’t like watching videos, here’s the scoop . . .

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Baselworld + Coronavirus = The End?

Baselworld coronavirus. Not two words you want to see together. But there they are. In fact, the watch industry schmoozefest is hanging on by a thread. Bulgari announced today that it’s pulling out, blaming both the virus and the success of its recent Dubai watch get-together. The rest of the members of the LVMH group – Hublot, TAG Heuer and Zenith – are still in. For now . . .

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Swatch Sistem51 Hodinkee Generation 1986

In the modern era of watch-as-cultural-phenomenon, a timepiece can be reviewed in at least two different fashions (pun intended). You can focus on the actual merits and faults of the thing, or look at it in the greater context of social messaging, group identity, resale value and long-term desirability. In this case, we’ll do both to the Swatch Sistem51 Hodinkee Generation 1986. One of these reviews will be extremely, almost brutally, short.

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Apple Watch Dominates Swiss Watch Industry

The Smart Watch Crisis continues apace, as the Apple Watch dominates the entire Swiss watch industry. In terms of units sold, the gap between Chinese-made Apple Watches and Swiss-made Swiss watches (some with Chinese parts) is becoming a chasm. The Swatch Group may not be on death watch, but the writing’s on the wall. And the ‘net. According to industry analyst Steven Waltzer . . .

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