TAG Heuer Carrera 160 Years Silver LE

The press embargo on the TAG Heuer Carrera 160 Years Silver Limited Edition launched yesterday, unleashing a tsunami of horological hosannahs from TAG’s media minions. If you want the usual watchmaker history and PR fluff, feel free to click over to the usual suspects. I’d like to use the new watch as a jumping off point for a rant about TAG’s waywards ways and retro designs . . .

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Quartz TAG Heuer Monaco

Quartz TAG Heuer Monaco?

A watch movement’s that’s cheaper, more accurate and more reliable than any mechanical watch movement? Vive la quartz revolution! Actually, that ship has sailed, as smartwatches do to quartz watches what quartz watches did to mechanical watches: make them obsolete. Traditional watch makers are forgiven for retreating into nostalgia for and with their customers. But a quartz TAG Heuer Monaco? . . . .

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TAG Heuer Aquaracer Dive Watch: Is Green the New Blue?

The TAG Heuer Aquaracer is a proper dive watch, good to 300m. It’s available in 97 different flavors, from a beefy black-and-white Rolex Submariner-style piece to a delicate all-white ladies’ watch. And now you can buy an TAG Aquaracer with a green “sunray dial,” that’s “inspired by the mesmerizing blue and green shades of the ocean.” Does this mean green is the new blue (which is the new black)? There’s a bit of a fly in that pigment’s ointment . . .

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