Military-style watches suit my style. I find their purpose-built, understated aesthetic deeply appealing. In fact, if a watch doesn’t look better on a NATO strap, you won’t find it on my wrist. By the same token, I’ve never been a fan of salespeople. So the aviation-inspired Urban TYPE XX Chronograph Special Edition from direct-to-consumer watchmaker UNDONE ticks all the boxes. Right?
I was kinda sorta maybe surprised to see a recent article on ablogtowatch.com from Ariel Adams that read like a puff piece. It described Mr. Adams’ underwater frolics with Undone’s We All Live In A Yellow Submarine dive watch. Then I discovered Mr. Adams was the man who “imagined” the piece. To his credit, commercial self-interest couldn’t completely subsume journalistic integrity . . .