Our Sunday watch news roundup starts with Rolex’s lawsuit against laCalifornienne. Rolex was none-too-happy with the Rolex modder’s modifications. watchpro.com reports that Rolex won their suit against the husband-and-wife owners for trademark violation. Will Rolex take on the other modders, such as Wildman, Blaken and Mad Paris? Rolex’s victory may also have implications for . . .
If anyone was going to take a major hit from Coronageddon, you’d expect it to be Watches of Switzerland. The publicly traded company has 16 stores in its UK backyard, two in New York City and three at the Wynn Las Vegas. All closed by the pandemic. So their latest financial results is a bloodbath of red ink, right? Apparently not . . . .
When demand exceeds supply, prices goes up, availability goes down. That’s where we are when it comes to buying a box-fresh steel Rolex Daytona, Patek Philippe Aquanaut or Audemars Piguet Royal Oak. And that’s where we’re going to stay for the foreseeable future; none of these watchmakers plan to increase supply to match demand. So how the hell do you get a new one from an authorized dealer? Start with this . . .