Audemars Piguet Code 11.59 Name Explained

To promote the Audemars Piguet Code 11.59, the Swiss watchmaker purchased some expensive real estate: advertorials in Vogue and GQ. The byline-free puff pieces offered watch nerds and well-heeled fashion victims insight into the enigma that is AP’s nomenclature for its all-new “Code 11.59 by Audemars Piguet” line. So what’s it all about Alfie? . . .

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Graham Stefan Ignores his Own Advice and Buys a $20k Zenith El Primero Watch

“This video was meant to have a positive message and story behind it, and to illustrate that many watches hold value and make rather profitable investments,” 26-year-old YouTube investment guru Graham Stefan assures his followers, after throwing them into major WTF mode . . .

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Apple Watch Diagnoses Dementia. Or Does It?

“Apple has been adding health features to its iPhone and smartwatch,” cnbc.com reports, “and is now working with Eli Lilly to see if data from the devices can help spot early signs of dementia.” One might argue that buying an Apple Watch at full retail would give researchers a heads-up that an owner was losing mental acuity. But no. We’re talking some serious science here . . .

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Rolex: Three Reasons Not to Buy One (Other Than Price)

Rolex Oyster Perpetual 39 (courtesy thetruthaboutwatches.com)

If you like your Rolex, you can keep your Rolex. Or can you? That could well depend on your ability to stop someone from stealing your Rolex. Someone who might choke you to death or cut off your hand to add a Submaratona to their collection (however briefly). Which brings us to reason number one for not buying a Rolex . . .

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