Beauty is in the eye of the beholder. But what is that on his wrist? Here’s hoping it’s not one of ugly watches below – my personal selection of the worst of 2020 so far. You may not agree with my choices, but that’s the beauty of subjectivity. To each his own. Here are eight watches I’d never own . . .
Rolex, Audemars Piguet, Patek Philippe, Hublot – Switzerland’s horological heavy hitters have ceased production. The reason given: they don’t want to put their workers at risk. Be that as it may, there’s no point making a Swiss watch. The world market has gone from freefall into hibernation. When it ends, which Swiss brands will survive? . . .
Continue reading “Coronavirus Watch 3: Swiss Watch Survivors”
Today is International Women’s Day. In case the woke media hasn’t give you the 411, it’s a global day celebrating the social, economic, cultural and political achievements of women. Of which there are many. A list that doesn’t include writing for The Truth About Watches (ping me!), a blog that hasn’t featured any women’s watches. Some of that’s because . . .
Hello? Of course you should buy expensive watches. Unless you’re a die-hard minimalist – and maybe even then – your horological health depends on transferring large amounts of cash to watchmakers and their dealers. To be fair, this article should be titled Three Places Where You Should Never Wear an Expensive Watch. The SEO gizmo says no. Anyway, here you are! And here’s where you should never go with your expensive watch . . .
Elizabeth Warren constantly exercises her right to bare arms. What of it? We live a world of smartphones – a watch is simply a convenient way to tell time, access apps or flex. I’m told there’s something liberating about not being tied to a wrist-borne temporal device. It says you’re living in the moment. Or does it? Let’s think about this . . .