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Why Wear a Watch? Good Question!

“The effect of watches on one’s awareness of time is similar to the findings of a study on improving attention while driving, among teens...

Casio NASA21 – The Hype Machine Cometh

The watch market is increasingly based on FOMO: fear of missing out. Hot watches are Beanie Babies for grown-ups. Once a product's popularity is...

Watch Collecting Made Easy

Watch collecting made easy? Not if she/he/them can help it! But I can. Let me put it this way. You're a collector. I'm an...

A. Lange & Söhne History – Nazi Past

As our post Rolex, Panerai and The Nazis revealed, Rolex founder Hans Wilsdorf supplied parts to Italy's Panerai brand knowing they were going into...

Swiss Watch Glut Getting Worse

Who could keep up with all the watches released during Watches and Wonders? HoDinkee! Editorially enabled by an online shop pimping 29 watch brands. Here...

F.P.Journe Replacing Audemars Piguet?

In his article Patek Philippe Rules – Here’s Why, our man Franz introduced readers to Swiss watchmaking's Holy Trinity: Patek Philippe, Vacheron Constantin and...

Gold Watches Replacing Steel?

"People are tired of being grim and gray,” Ruediger Albers tells The Robb Report. “They want a little bit of glam.” Wempe Jewelers' Prez...

OMEGA – Time to Kill Cash Cows

TTAW commentator James H writes: I’m so glad someone has finally gone the hard yards and counted the Seamaster SKUs! (The OMEGA Seamaster Diver...

Swiss Watch Industry Revealed: Coronavirus Watch 39

The Truth About Watches has done its level best to report on the secretive Swiss watch industry throughout Coronageddon. While the Swiss Watch Federation...

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