Category Archives: Editorials

The Dive Watch: Dead Genre Walking?

Over at, Jack Forster ponders The (Almost) Inexplicable Popularity Of The Diver’s Watch. While the journalist can’t pronounce time-of-death for the dive watch – his boss sells sells thousands of ’em – Mr. Forster acknowledges the fact that dive … Continue reading

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How A Google Fitbit Can Beat the Apple Watch

The other day, Google paid $2.1b for Fitbit. The prospect of a Google Fibit got lots of press, most of it dismissive. For good reason. Google’s Wear OS software – powering a range of non-Apple smart watches – is a … Continue reading

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Grand Seiko Godzilla Watch. Has Seiko Lost Its Mind?

According to Forbes, the Grand Seiko Godzilla watch has “a number of elements in honor of the legendary creature. The prominent rays on the dial emanating from the center and shooting outward symbolize the heat ray beam that shoots from … Continue reading

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The Smartwatch Crisis Is Officially Here

Hear that? That’s the sound of a dead industry walking. In the last 18 months, Americans bought more smartwatches than traditional watches. The stat sounds the death knell for the traditional watch industry, facing a smartwatch crisis that makes the … Continue reading

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Quartz TAG Heuer Monaco?

A watch movement’s that’s cheaper, more accurate and more reliable than any mechanical watch movement? Vive la quartz revolution! Actually, that ship has sailed, as smartwatches do to quartz watches what quartz watches did to mechanical watches: make them obsolete. … Continue reading

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Fake Patek Philippe: Three Ways to Spot One

I used to work for a guy who did estate sales. You know: buying and selling dead people’s stuff. One day, a widow tendered a rose gold Patek Philippe Calatrava. “Is it worth anything?” she asked. My boss took one … Continue reading

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Nadal Wins US Open Tennis Wearing A $750k Richard Mille Watch. Who Cares?

“It was a difficult match between Daniil Medvedev and Rafael Nadal,” reports, “who gave watch lovers a real thrill – every time he wiped the perspiration from his forehead – deftly showing off his $725,000 Richard Mille watch.” Define … Continue reading

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