Category Archives: Editorials

SWATCHPay! Takes on the Apple Watch

The quartz crisis just about killed Swiss watchmaking. SWATCH saved the industry from Japan’s horological tsunami, then used the cash to hoover-up OMEGA, Blancpain, Breuget, Glashütte and other high-end watchmakers. These days, the expensive side of the biz is going … Continue reading

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Gerald Genta Royal Oak and Nautilus

Audemars Piguet Royal Oak and Patek Phillipe Nautilus. How did that happen? Start with this: we tend to define people like we put our clothes in drawers. We put the socks in one, the undies in another, the shirts in … Continue reading

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Black Friday Watch Deals – Don’t Do It!

Black Friday watch deals are a classic fear sell. I better buy that watch now. It will never be this cheap again! It’s a limited time offer during the busiest shopping day of the year. When it’s gone, it’s gone. Blink … Continue reading

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The Dive Watch: Dead Genre Walking?

Over at Hodinkee.com, Jack Forster ponders The (Almost) Inexplicable Popularity Of The Diver’s Watch. While the journalist can’t pronounce time-of-death for the dive watch – his boss sells sells thousands of ’em – Mr. Forster acknowledges the fact that dive … Continue reading

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How A Google Fitbit Can Beat the Apple Watch

The other day, Google paid $2.1b for Fitbit. The prospect of a Google Fibit got lots of press, most of it dismissive. For good reason. Google’s Wear OS software – powering a range of non-Apple smart watches – is a … Continue reading

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Grand Seiko Godzilla Watch. Has Seiko Lost Its Mind?

According to Forbes, the Grand Seiko Godzilla watch has “a number of elements in honor of the legendary creature. The prominent rays on the dial emanating from the center and shooting outward symbolize the heat ray beam that shoots from … Continue reading

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The Smartwatch Crisis Is Officially Here

Hear that? That’s the sound of a dead industry walking. In the last 18 months, Americans bought more smartwatches than traditional watches. The stat sounds the death knell for the traditional watch industry, facing a smartwatch crisis that makes the … Continue reading

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