Category Archives: Editorials

Apple Watch – Why You Need One

When the Apple Watch debuted, I spent years in denial. I’m not gonna sacrifice my babies on the altar of wrist-borne computing! For what? And then I bought one. Here are three ways the Apple Watch makes itself indispensable . … Continue reading

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Luxury Watch Prices Falling?

You might think luxury watch prices would be immune to annoyances like viral outbreaks and economic downturns. Nope. According to, “the last global recession lopped nine per cent off the size of the personal luxury goods market,” lowering luxury … Continue reading

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Hodinkee Scam: “Just Because”

Back in the day, Hodinkee published independent watch reviews for horophiles looking for solid intel. Those days are gone. The website now sells the watches it “reviews.” Careful readers will discount Hodinkee’s Lake Woebegone-take on timepieces, where every watch is … Continue reading

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The Dress Watch – Death Greatly Exaggerated

“As the downturn of the watch industry marches on, the dress watch, once a proud general leading the troops, is now becoming the first casualty.” As the guy who argued that the dive watch genre is doomed, I may not be … Continue reading

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Richard Mille Watches Are Ridiculous

I don’t eat deli sandwiches as thick as Richard Mille’s Horse Ceramic Tourbillon Qatari Exclusive watch. Steven King paperbacks aren’t as thick as Richard Mille watches. You could fit a gerbil in that case. In a world of horological marvels … Continue reading

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Double Wristing – Why?

“What fashion flourish is shared by Justin Bieber, Fidel Castro, Princess Diana and Drake?” Alex Williams asks at “If you guessed ‘double-wristing,’ the totally gratuitous but weirdly enduring practice of wearing two wristwatches at once, you’re possibly guilty of the extraneous practice … Continue reading

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Traditional Watch vs. A Smart Watch

Traditional watch vs. a smart watch? The people have spoken. The vote is in. This year, for the first time, smart watches outsold traditional watches. Smart watch sales are set to double. Again. In the face of this horological hurricane, … Continue reading

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