Category Archives: Editorials

Double Wristing – Why?

“What fashion flourish is shared by Justin Bieber, Fidel Castro, Princess Diana and Drake?” Alex Williams asks at “If you guessed ‘double-wristing,’ the totally gratuitous but weirdly enduring practice of wearing two wristwatches at once, you’re possibly guilty of the extraneous practice … Continue reading

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Traditional Watch vs. A Smart Watch

Traditional watch vs. a smart watch? The people have spoken. The vote is in. This year, for the first time, smart watches outsold traditional watches. Smart watch sales are set to double. Again. In the face of this horological hurricane, … Continue reading

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Control Your Watch Addiction!

Watch addiction, moi? Yes. I have enough [stylish] watches in my collection to outfit the [stylish] Italian Army. I’m chaining myself to a chair so I don’t acquire a vintage Patek Philippe. Other than the M bit of S&M, being … Continue reading

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SWATCHPay! Takes on the Apple Watch

The quartz crisis just about killed Swiss watchmaking. SWATCH saved the industry from Japan’s horological tsunami, then used the cash to hoover-up OMEGA, Blancpain, Breuget, Glashütte and other high-end watchmakers. These days, the expensive side of the biz is going … Continue reading

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Gerald Genta Royal Oak and Nautilus

Audemars Piguet Royal Oak and Patek Phillipe Nautilus. How did that happen? Start with this: we tend to define people like we put our clothes in drawers. We put the socks in one, the undies in another, the shirts in … Continue reading

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Black Friday Watch Deals – Don’t Do It!

Black Friday watch deals are a classic fear sell. I better buy that watch now. It will never be this cheap again! It’s a limited time offer during the busiest shopping day of the year. When it’s gone, it’s gone. Blink … Continue reading

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The Dive Watch: Dead Genre Walking?

Over at, Jack Forster ponders The (Almost) Inexplicable Popularity Of The Diver’s Watch. While the journalist can’t pronounce time-of-death for the dive watch – his boss sells sells thousands of ’em – Mr. Forster acknowledges the fact that dive … Continue reading

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