New Watch Alert: 8/14/2020

ERA Hyperion – $1938

New watch alert - ERA Hyperion

New watch alert! A tourbillon has no horological value in a modern wristwatch. It’s pure theater. Given CAD/CAM, 3D printing and the like, it was only a matter of time before Chinese IP thieves artisans figured out how to bring the spinny thing down from high horology’s Mount Olympus to the masses. Via Wallace’s rocket ship! Now available, the ERA Hyperion is the first . . .

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Trump’s Rolex Day-Date Analyzed

Donald Trump Rolex Day-Date

Donald Trump’s Rolex Day-Date is his go-to timepiece. It’s a big step up from Bernie Sanders’ “whatever” Citizen and a big middle finger to Joe Biden’s OMEGA Seamaster. A couple of thoughts about Trump’s presidential Rolex President . . .

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New Watch Alert: 9/7/2020

Hublot Big Bang Sang Bleu II King Gold LE – $47,300

New watch alert - Hublot Big Bang Sang Bleu II King Gold

The new watch alert amongst you may wonder if Hublot’s pentagram-heavy Big Bang Sang Blue II King Gold is aimed at Wiccans. Ask Maxime Plescia-Büchi. That’s the Swiss tattooist who designed it – and no less than seven variations on the theme. The 45mm King Gold may not be the most legible watch, but neither are any of the others. How about that . . .

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Billionaire Ashoka – Jacob & Co.’s $7m Watch

Jacob & Co. Billionaire Ashoka

Jacob & Co.’s $7m Billionaire Ashoka Watch isn’t the jeweler’s first “death by diamonds” timepiece. Nor is it their most expensive. That honor belongs to the $18m Billionaire’s watch. Purchased by boxer Floyd Mayweather in June 2018, that diamond-happy horological happenstance held 239 sparklers. The Ashoka redo makes do with a mere 62 diamonds. Yes but . . .

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New Watch Alert 7/31/2020

Zenith Elite Classic – $12,600

New watch alert - rose gold Zenith Elite Classic

“You can trust your car to the man who wears the star,” Texaco used to tell drivers. I don’t trust my car to anyone but I would trust Zenith to make a dress watch. And so they have. Why anyone would buy the Elite instead of the strikingly similar, fanatically perfect $7600 Grand Seiko SBGY003? New watch alert! The 40mm Zenith is slightly larger, made from gold and has a date window. How great is that?

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