New watch alert! The Swiss watch industry is in deep denial about the state of the world economy and the rise of the smartwatch. Given the number of new watches hitting the market, you’d be forgiven for adopting the same What Me Worry? attitude. Don’t. The wristwatch’s second golden age is coming to an end. Enjoy the variety while you can . . .
The Cuervo Y Sobrinos watch brand was born in Cuba. Winston Churchill smoked Cuban cigars. At the 1945 Yalta conference, Churchill, Roosevelt and Stalin carved-up Post-War Europe. Hence the Cuervo Y Sobrinos Robusto Churchill Yalta Edition. Now that’s what I’d call a tenuous connection. Made bizarre by the fact that . . .
Double-breasted suits, phones with cords and mechanical watches – those were the days! These are the days, too. At least for mechanical watches. Despite Coronageddon and the smart watch crisis, there’s little danger of a New Watch Alert drought. Our carefully curated collection of traditional timepieces continues . . .
Christopher Ward calls the C65 a “retro dive watch.” The C65 has about as much in common with a traditional dive watch as speedboat has with a lobster trawler. Your basic dive watch is a bezel-heavy behemoth. And for good reason. Scuba diving requires large print legibility and brick shit house construction. This ain’t that . . .
Unless the Swiss watch industry can create a compelling alternative to the smart watch, it will have reached its zenith. Cheerleaders can point out that the industry has survived two World Wars, the Great Depression and the quartz crisis. But this is different – a sea change as momentous as the shift from pocket to wrist watch. Still there will always be new watch alert buyers contemplating the latest traditional timepieces. Like these . . .