Category Archives: Marketing

Seiko Credor or Grand Seiko?

It’s not Seiko Credor. It’s Credor Seiko. Or just plain Credor – in the same way it’s Lexus, not Toyota Lexus (even though Toyota owns Lexus). No matter how you say it, Seiko’s Credor sub-brand makes superb luxury watches. Hang … Continue reading

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Tudor or Rolex? A Buyer’s Guide

Tudor is Rolex’s little brother, occupying the price point Rolex abandoned on its way to fame and fortune. Rolex is Rolex – one of the world’s strongest brands, selling an entire range of iconic watches. Even so, Tudor has reached … Continue reading

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SWATCHPay! Takes on the Apple Watch

The quartz crisis just about killed Swiss watchmaking. SWATCH saved the industry from Japan’s horological tsunami, then used the cash to hoover-up OMEGA, Blancpain, Breuget, Glashütte and other high-end watchmakers. These days, the expensive side of the biz is going … Continue reading

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Tiffany Watches: What Next?

This week, the world’s largest luxury goods group bought Tiffany & Co. for $16.2 billion. That’s a lot of coin. LVMH has a lot of reasons to spend it. As far as watches are concerned, the conglomerate already owns TAG … Continue reading

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Ford vs. Ferrari Watches

  I recently caught the movie Ford vs. Ferrari. SPOILER ALERT! Ford wins. So what about Ford vs. Ferrari watches? Both car companies offer logo-enhanced timepieces for their fans. Who’s got the better handle on horology? Let’s start with a … Continue reading

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Black Friday Watch Deals – Don’t Do It!

Black Friday watch deals are a classic fear sell. I better buy that watch now. It will never be this cheap again! It’s a limited time offer during the busiest shopping day of the year. When it’s gone, it’s gone. Blink … Continue reading

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TAG Heuer Formula E Irony

When Steve McQueen wore a blue TAG Heuer Monaco in the 1971 movie Le Mans, that sealed it. TAG Heuer watches and motorsports were a thing. Since then, TAG’s hooked-up with Ferrari, McClaren and Red Bull Racing. And now Porsche. As … Continue reading

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