Home Marketing

Marketing

Audemars Piguet Marvel Watch

I've taken Grand Seiko to task for their Godzilla and GT-R watches. "After years of building timepieces far superior to their Swiss rivals without...

Gold Explorer is Rolex’s Future

"Rolex watches haven't been serious tool watches for decades," HoDinkee's Danny Milton writes. "These are luxury items, and they are expensive." And there you...

Watches and Wonders WTF?

In case you haven't noticed, it's raining men. I mean, watches. What was once a real world horological love fest for industry insiders (known...

Gold Tudor Black Bay 58

A gold Tudor? A Tudor that costs $16,800? With an exhibition caseback? As incredulous Brits would say, pull the other one, it's got bells...

Swatch to Trade Fairs – Drop Dead

"Longines CEO Matthias Breschan says Swatch Group brands will not return to vast global trade shares like Baselworld or Watches and Wonders," watchpro.com reports....

Timex X Peanuts – The Missing Watch

Back in the day, Peanuts was HUGE. For 50 years, Charles M. Schultz's cast of cartoon characters - Charlie Brown, Lucy, Linus, Peppermint Patty, Snoopy,...

Hublot Shepard Fairey is The Future

Whenever a new technology arrives, it frees the old one to reinvent itself. Radio ain't what it used to be, before there was TV....

#BreitlingSelect – Worth $2k?

Pssst buddy! Wanna buy a watch real cheap? Good luck with that. Meanwhile, #BreitlingSelect. This is not a service for bargain hunting watch buyers....

Swiss Watch Industry Revealed: Coronavirus Watch 39

The Truth About Watches has done its level best to report on the secretive Swiss watch industry throughout Coronageddon. While the Swiss Watch Federation...

Must Read