Category Archives: Marketing

Seiko Credor or Grand Seiko?

Posted on January 15, 2020 by Robert Farago

It’s not Seiko Credor. It’s Credor Seiko. Or just plain Credor – in the same way it’s Lexus, not Toyota Lexus (even though Toyota owns Lexus). No matter how you say it, Seiko’s Credor sub-brand makes superb luxury watches. Hang … Continue reading →

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Tudor or Rolex? A Buyer’s Guide

Posted on January 8, 2020 by Robert Farago

Tudor is Rolex’s little brother, occupying the price point Rolex abandoned on its way to fame and fortune. Rolex is Rolex – one of the world’s strongest brands, selling an entire range of iconic watches. Even so, Tudor has reached … Continue reading →

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SWATCHPay! Takes on the Apple Watch

Posted on December 11, 2019 by Robert Farago

The quartz crisis just about killed Swiss watchmaking. SWATCH saved the industry from Japan’s horological tsunami, then used the cash to hoover-up OMEGA, Blancpain, Breuget, Glashütte and other high-end watchmakers. These days, the expensive side of the biz is going … Continue reading →

Posted in Editorials, Marketing, Smart watches | Tagged , , | 1 Comment

Tiffany Watches: What Next?

Posted on November 26, 2019 by Robert Farago

This week, the world’s largest luxury goods group bought Tiffany & Co. for $16.2 billion. That’s a lot of coin. LVMH has a lot of reasons to spend it. As far as watches are concerned, the conglomerate already owns TAG … Continue reading →

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Ford vs. Ferrari Watches

Posted on November 24, 2019 by Robert Farago

  I recently caught the movie Ford vs. Ferrari. SPOILER ALERT! Ford wins. So what about Ford vs. Ferrari watches? Both car companies offer logo-enhanced timepieces for their fans. Who’s got the better handle on horology? Let’s start with a … Continue reading →

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Black Friday Watch Deals – Don’t Do It!

Posted on November 21, 2019 by Robert Farago

Black Friday watch deals are a classic fear sell. I better buy that watch now. It will never be this cheap again! It’s a limited time offer during the busiest shopping day of the year. When it’s gone, it’s gone. Blink … Continue reading →

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TAG Heuer Formula E Irony

Posted on September 17, 2019 by Robert Farago

When Steve McQueen wore a blue TAG Heuer Monaco in the 1971 movie Le Mans, that sealed it. TAG Heuer watches and motorsports were a thing. Since then, TAG’s hooked-up with Ferrari, McClaren and Red Bull Racing. And now Porsche. As … Continue reading →

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