Category Archives: Marketing

TAG Heuer Formula E Irony

When Steve McQueen wore a blue TAG Heuer Monaco in the 1971 movie Le Mans, that sealed it. TAG Heuer watches and motorsports were a thing. Since then, TAG’s hooked-up with Ferrari, McClaren and Red Bull Racing. And now Porsche. As … Continue reading

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The Smartwatch Crisis Is Officially Here

Hear that? That’s the sound of a dead industry walking. In the last 18 months, Americans bought more smartwatches than traditional watches. The stat sounds the death knell for the traditional watch industry, facing a smartwatch crisis that makes the … Continue reading

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Smartwatch vs. Traditional Watch: Ulysse Nardin’s Take

Nothing is more contemporary than a high-end watch. That’s the headline at, a quote from an interview with Patrick Pruniaux. So the CEO of Ulysse Nardin favors high-end timepieces in the smartwatch vs. traditional watch death match. No surprise there. … Continue reading

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Breitling Norton: Caseback Fail

Over at, horologist Peter Chong sings the praises of the new Breitling Norton Edition. Apparently the Premier B01 Chronograph 42 variat is “a product of thoughtful considerations to the visual aspects, as well as the technical. The watch exudes … Continue reading

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ABlogtoWatch’s Ariel Adams Stops Making Sense

“Prices for a lot of popular watches and big-name luxury brands are going up,” ABlogtoWatch founder Ariel Adams predicts “The bad is news that the watch industry will probably raise prices on a lot of popular timepieces, and entire brands might … Continue reading

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Nadal Wins US Open Tennis Wearing A $750k Richard Mille Watch. Who Cares?

“It was a difficult match between Daniil Medvedev and Rafael Nadal,” reports, “who gave watch lovers a real thrill – every time he wiped the perspiration from his forehead – deftly showing off his $725,000 Richard Mille watch.” Define … Continue reading

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Hodinkee Vacheron Constantin Historiques Cornes de Vache 1955 In Steel: New

Hodinkee sits bestride the watch media like a collussus. Their writers are informed. eurudite and passionate. And their entire operation is so deep in the watch industry’s pocket their every word is covered in lint. Made of cash. If you … Continue reading

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