Donald Trump’s Rolex Day-Date is his go-to timepiece. It’s a big step up from Bernie Sanders’ “whatever” Citizen and a big middle finger to Joe Biden’s OMEGA Seamaster. A couple of thoughts about Trump’s presidential Rolex President . . .
Category: Marketing
ERA Timepieces Spam Scam?
The world is a weird place. What happened just now at the office (Casa di Montecristo) is beyond bizarre. I’d just finished writing up the ERA Hyperion for this Friday’s New Watch Alert when my cigar guy Brad received an email from ERA Timepieces. Subject: There was a problem with your order. Wait. What?
Hodinkee Clock Really Sucks
The interwebz are ablaze with outrage and indignation over HoDinkee’s $5900 Eight-Day Travel Clock. As we pointed out here and here, the online retailer masquerading as a journalistic enterprise jumped the shark with a HoDinkee-branded product that seems cobbled together, at best. Our man Jose Pereztroika has taken a deep dive into the HoDinkee clock and it’s not pretty. Literally . . .
Online Watch Sales – HoDinkee’s Doomed
For over a hundred years, watch dealers owned their customers. They kept luxury watch customers’ personal details on file. They called watch-addicted buyers, sent out direct mail or simply waited for the money to walk through the door. Enter Al Gore’s internet, and the birth of a watch enthusiasts’ website named HoDinkee . . .
Designer Watches Are Dead
Back in the late 70′ and early 80’s, “designer watches” were a massive moneymaker. Tens of millions of consumers bought cheap quartz-powered timepieces branded Armani, Versaci, Lacoste, Gucci, Ted Baker, Ferragamo, Bruno Magli, Fendi, etc. That business has hit a brick wall. Head on. Hard. For example . . .