Gucci GG Grip Rubber Strap Watch


The GG Grip Rubber Strap Watch comes hot on the heels of the Gucci Grip, a watch so ugly if it was a dog I’d shave its ass and make it walk backwards. To try and save that aesthetic affront, Gucci slapped Mickey Mouse on its weight scale-shaped dial. Nope. Now Gucci’s going a different way, deep into “oh no you didn’t” chronograph territory . . .

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G-SHOCK GA-2100 Comment Contest!

G-SHOCK GA-2100 Contest - comment to win!

Welcome to The Truth About Watches’ G-SHOCK GA-2100 comment contest! Our man Schreiber’s review of the Japanese ani-digi mega-hit – known as the “Casioak” for its resemblance to Audemars Piguet’s Royal Oak – garners hella clicks. To capitalize on its success and stimulate comments under our most excellent posts (and the rest), we’re giving away a box fresh Casio GA-2100. Here are the competition’s rules . . .

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Hoffman DIVER 40 Review

Hoffman money shot

Back in the day, hippie activist Abbie Hoffman published a best-seller with the most appropriate title in the history of literature: Steal This Book. Wikipedia is silent on the percentage of people who stole Steal This Book, but it was a lot higher than zero. The Hoffman DIVER 40 is only offered online – frustrating light-fingered counter-culture warriors. The question remains: is it a steal? Let’s start where we usually end: price . . .

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New Watch Alert 2/14/20


This is the first New Watch Alert where I haven’t been ‘whelmed. That’s the new word women use when they get too many responses to their online dating profile. Because saying “overwhelmed” takes too much effort. I prefer the Toffler term “overchoice.” No matter what you call it, that’s the challenge I face when trying to stay abreast of new watches for you, gentle reader. It’s a tough job, but we can’t leave Hodinkee to do it  . . .

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Luxury Watch Prices Falling?

IWC MKXVIII. Luxury watch prices falling?

You might think luxury watch prices would be immune to annoyances like viral outbreaks and economic downturns. Nope. According to, “the last global recession lopped nine per cent off the size of the personal luxury goods market,” lowering luxury watch sales and prices. It would have been worse if not for China. Yes, well, the coronavirus outbreak . . .

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Bell & Ross Cockpit Classics

Bell & Ross cockpit classic - BR 01-97 CLIMB

The Seiko Silverwave Cockpit was the first cockpit-inspired wrist watch. And then French watchmaker Bell & Ross took le ball and ran with it, creating some decidedly Whiskey Tango Foxtrot timepieces. Believe it or not, the BR 01-97 CLIMB above is the least zany of the Bell & Ross cockpit classics (although it shares a careless disregard for screw head alignment). Here are four more compelling examples . . .

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Baselworld + Coronavirus = The End?

Will Baselworld coronvirus threat kill Rolex stand?

Baselworld coronavirus. Not two words you want to see together. But there they are. In fact, the watch industry schmoozefest is hanging on by a thread. Bulgari announced today that it’s pulling out, blaming both the virus and the success of its recent Dubai watch get-together. The rest of the members of the LVMH group – Hublot, TAG Heuer and Zenith – are still in. For now . . .

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