New Watch Alert: 8/18/2020

Fortis Flieger F-39 – $3400

New watch alert - Fortis F-39

“This is not a pilot’s watch,” Fortis proclaims on its website. “It is a piece of time.” It’s pizza time? But seriously, why call the F-39 a flieger and flee from the facts? Sure, fliegers have two dots on either side of the 12 o’clock triangle, but who’s zoomin who? Anyway, new watch alert! The new Fortis Flieger F-39 is a brutally handsome and, above all, legible timekeeper. Better yet . . .

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CBP Seizes Counterfeit Rolex Worth $2.54m

Counterfeit Rolex

We’ve warned you against the possibility of buying counterfeit Rolex watches. They’re very, very good. OK, maybe not the sample above, but fakes are out there and they can fool the unwary. If U.S. Customs and Border Protection caught even a tenth of the total trade, they’d be more than satisfied. But they don’t. Here’s a press release on today’s haul . . .

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OMEGA Seamaster 300M GMT Review

OMEGA Seamaster 300M GMT Money Shot 2234.50.00

We start our review of the discontinued, widely available, preowned, OMEGA Seamaster 300M GMT (reference 2234.50.00) by turning the clock back to 1953. That’s when the first watch to offer a rotating 24-hour bezel appeared. Paired to a 24-hour hand, the rotating 24-hour bezel allowed pilots and other global travelers to track two time zones at once by glancing at the dial. That watch was . . .

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Watch Industry Consolidation – Coronavirus Watch 36

Watch brands for watch industry consolidation

As the watch world continues to grind through Coronageddon, we are starting to see the outline of what the post-pandemic new normal might be. More online sales, but not nearly enough to save everybody’s bacon; an even greater reliance on China, which is not the savior everyone is waiting for; and far fewer players as we head towards watch industry consolidation . . .

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UK Kills New Watch Smuggling

Watches of Switzerland Regent Street - watch smuggling no more

London is an important point of sale for luxury watches. Extremely important. A lot of the business conducted is done on a tax-free basis; buyers purchase a new watch, claim the 20 percent VAT back and stay stum about their new watch when re-entering their home country – avoiding additional tax. In other words, watch smuggling. I say “was” because . . .

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