Reviews

CIGA Design U Blue Planet: Review

The CIGA Design Blue Planet was the first Chinese watch to win Switzerland's GHPG Challenge Watch Prize. The Blue Planet features a three-dimensional aluminum...

Editorials

Mechanical Watches – Dead Technology Walking?

My friend Jon has a very specific idea of fun. “If it doesn’t involve the threat of death, it’s not fun.” Good point....

New AP X 1017 Alyx 9SM. AP Jumps the Shark. Again.

When I say the new AP X 1017 Alyx 9SM shows that Audemars Piguet has "jumped the shark," I'm using a phrase born when...

Chronographs

New Watches

New Swatch X Blancpain – A Fathomable Brand Betrayal

Swatch X Blancpain Fifty Fathoms? A bioceramic cheap mechanical or quartz-powered copy of the legendary diving watch (first edition above), currently selling for $14k...

Market Watch

Bucherer is Rolex. Now What?

Sorry I was out for a bit, chasing Substack glory. My absence left a LOT of comments in moderation, although most of them were...

Bucherer Sale: Rolex Wants to Rule the World!

Re: the Bucherer sale to Rolex, TTAW commentator SPQR writes... Rolex never buys anything to keep things at “arm’s length." It buys things to...

Rolex Buys Bucherer

Rolex buys Bucherer? Watchpro.com points out that the Tourneau/Bucherer retail chain is "probably the biggest luxury watch retailers in the world with more than...

Swiss Watch Biz: Sales Flat, Profits Up

"Swiss watch exports showed no sign of weakness in June – quite the opposite," the Federation of Swiss Watch Industry reports on the Swiss...

Are We Headed For Another Luxury Watch Shortage?

You can now buy a pre-owned Rolex Milgauss for nine grand - less than the price of a new one. Why you'd buy a...

Field Watches

Dive Watches

Dress Watches