Apple Watch -> Traditional Watches?

One the greatest traditional watches: the Lange 1 in all its glory New York Times writer flags the Audemars Piguet Royal Oak Offshore, A. Lange & Söhne Lange 1, Vianney Halter Antiqua, F.P. Journe Chronomètre à Résonance, Richard Mille RM 001, Ulysse Nardin Freak, Urwerk UR-103, MB&F HM4, Bulgari Octo Finissimo Tourbillon and the Apple Watch. As they say on Sesame Street . . .

Continue reading “Apple Watch -> Traditional Watches?”

Grand Seiko SBGA229 Review

The Grand Seiko SBGA229 Spring Drive Diver is emphatically not an OMEGA Seamaster or Rolex Submariner. But it is priced that way. So why would anyone spend their hard-earned and increasingly scarce money on a fancy Seiko rather than one of the Swiss stalwarts? Let’s be clear . . .

Continue reading “Grand Seiko SBGA229 Review”

Oris, IWC, Breitling: Greenwashing to Go

Breitling Superocean Heritage Chronograph 44 Ocean Conservancy Edition

“It is always nice to purchase a new watch,” deployant.com says, not unreasonably. “But what if you are able to achieve a win-win situation, by doing good for a social cause at the same time?” Well then you’re supporting greenwashing – “a form of marketing spin in which green PR  and green marketing are deceptively used to persuade the public that an organization’s products, aims and policies are environmentally friendly and therefore ‘better’.” How do we know this?

Continue reading “Oris, IWC, Breitling: Greenwashing to Go”

New Watch Alert 3/20/2020

Jaws movie watch

In the presence of the coronavirus epidemic, time suspends itself. As we get used to a different pace of life, as watchmakers and watch sellers shut down operations, all eyes turn to the Internet. And so our New Watch Alert continues – based on product roll-outs scheduled before Coronageddon. We’ll see how long this lasts, but it’s somehow comforting. Rock and roll . . .

Continue reading “New Watch Alert 3/20/2020”

007 Edition OMEGA Seamaster Diver 300M

In 1995’s Golden Eye, OMEGA equipped Brosnan’s Bond with a blue dial Seamaster. From then on, the Seamaster was Commander Bond’s go-to wristwear. The twenty-fifth film in the Bond franchise marks twenty-five years of OMEGA sponsorship. In No Time to Die, 007’s OMEGA Seamaster Diver 300M Co-Axial Master Chronometer is suitably modern – and strangely vintage . . .

Continue reading “007 Edition OMEGA Seamaster Diver 300M”