Undone Watch X ABTW: Honest to a Fault?

I was kinda sorta maybe surprised to see a recent article on ablogtowatch.com (ABTW) from founding editor Ariel Adams that reads like a puff piece. It described Mr. Adams’ underwater frolics with Undone’s We All Live In A Yellow Submarine dive watch. Then I discovered Mr. Adams was the man who “imagined” the Undone watch. To his credit, commercial self-interest couldn’t completely subsume journalistic integrity . . .

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Kylie Jenner Wears a Rose Gold Audemars Piguet Royal Oak Double Balance Wheel Overworked. Overworked. Heh.

For all intents and purposes, the Kardashians own Instagram. @kyliejenner has 144m followers. That’s roughly half of the U.S. population. If you’re a watchmaker looking to promote your product with a post on Ms. Jenner’s account, that’ll run you $1m plus. Plus a watch. Any watch Ms. Jenner wants. Four? Ten? Who knows. One thing I do know . . .

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Hermes Arceau: Need Want

My name is Robert Farago and I’m a watch addict. No surprise there; I’ve started a watch blog. And I’ve got to say it’s doing nothing to get the horological monkey off my back, and everything to make the little bastard bounce off the walls like Robin Williams during major coke binge. So anyway, a new feature debuts: Need Want of the Day. It’s that little guy on the left . . .

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