Oris, IWC, Breitling: Greenwashing to Go

Breitling Superocean Heritage Chronograph 44 Ocean Conservancy Edition

“It is always nice to purchase a new watch,” deployant.com says, not unreasonably. “But what if you are able to achieve a win-win situation, by doing good for a social cause at the same time?” Well then you’re supporting greenwashing – “a form of marketing spin in which green PR  and green marketing are deceptively used to persuade the public that an organization’s products, aims and policies are environmentally friendly and therefore ‘better’.” How do we know this?

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Coronavirus Watch 6: Watch Dealers Trumped?

Trump tweetAfter more than three years of the President’s puddle of consciousness ranting and copious displays of ignorance, misstatements, wishful thinking, fabrications and egomania, the mainstream media still can’t resist trying to hold the Commander-in-Chief accountable for his words (and ignoring his accomplishments). They’re like cocaine-addicted mice hammering on the drug release bar as they wither and die. So last night’s midnight Trump tweet will get maximum airplay, which will delay watch dealers’ discounts. Or will it?

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Nubeo Satellite Watch. Wait. What?

Nubeo Satellite Watch

What kind of watch needs an explanatory video? A Nubeo Satellite Watch (a.k.a., the Wandering Hours). Make the jump to see how the NSW works. Before you do, read the product description below and see if it’s true: a picture is worth a thousand words . . .

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Coronavirus Watch 5: Killing Time

TAG Heuer Autavia bronze - time out?

The wristwatch is part of the glue that holds society together. I’ve got to pick up the kids in 20 minutes! Let’s circle back at four. Dinner will be ready at seven. I need this out by nine. And now, Coronageddon, an epidemic that’s changing the very nature of time . . .

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Ugly Watches On Parade

Richard Mille RM 33-02 Automatic head on

Beauty is in the eye of the beholder. But what is that on his wrist? Here’s hoping it’s not one of ugly watches below – my personal selection of the worst of 2020 so far. You may not agree with my choices, but that’s the beauty of subjectivity. To each his own. Here are eight watches I’d never own . . .

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