The watch above is a 1960 gold Hamilton Electrics Pacer Ventura wristwatch. It’s not known which watch The King of Rock and Roll was wearing when constipation claimed his life. Elvis Presley had a few truly tasty timepieces, including a Gerald Genta-designed Rolex King Midas.
The RealReal is an online luxury consignment company. You send them your unwanted luxury goods, they inspect them, price them, sell them and take a cut. Like so many disruptive tech firms, TRR isn’t making money. But they are selling a lot of pre-owned watches. And generating some interesting if potentially misleading data points. For example . . .
I don’t buy vintage watches. Why would I? I don’t have the knowledge and skills needed to check a vintage Omega watch for authenticity and condition. As this video from my man Omega Enthusiast proves; I spotted precisely none of the issues. I became a smarter Omega buyer — by realizing how dumb I am. Let’s face it . . .
When demand exceeds supply, prices goes up, availability goes down. That’s where we are when it comes to buying a box-fresh steel Rolex Daytona, Patek Philippe Aquanaut or Audemars Piguet Royal Oak. And that’s where we’re going to stay for the foreseeable future; none of these watchmakers plan to increase supply to match demand. So how the hell do you get a new one from an authorized dealer? Start with this . . .
BusinessWorldTV has just dropped this glossy advertorial for Breitling’s revamped Superocean model lineup. It’s by-the-numbers horological PR puffery in the great active lifestyle style. The twist: only the most amphetamine-crazed viewers have the mad skillz needed to read the titles before they disappear. Thank God for the pause button. And I sure am liking the Superocean Heritage Collection. You?