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Spring has sprung. Green watch dials are popping-up everywhere! Big Horo’s color revolution was so sudden and unexpected that even the watch press was stunned, belatedly trying to piece together an explanation. Here are the leading theories behind the green watch phenom and some idle speculation . . .
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The watch industry get-together known as Baselworld died of its own weight. (Click here for our coverage.) The show’s organizers and local hotels bled the industry dry. Baselworld also died of its own wait. It ran into the brick wall known as Coronageddon – even as major players bailed (e.g., Swatch, LMVH, Rolex, Patek Philippe, Chopard and Chanel). As Heather O’Rourke famously declared, they’re baaack! As the artist now known as HourUniverse . . .
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Earlier this week, Rolex, Chopard, Patek Philippe, Chanel and Tudor bailed on Baselworld, condemning the convention to the dustbin of history. In case anyone thought otherwise, TAG Heuer, Hublot and Zenith joined the exodus the next day. They’re all throwing in their lot with Watches & Wonders. Assuming a vaccine by spring 2021, same as it ever was? . . .
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Over at Quill & Pad, co-founder Ian Skellern penned an open letter to Bulgari CEO Jean-Christophe Babin (above). The title of the post says it all: “I’ve Cancelled My Geneva Watch Days 2020, Now It’s Your Turn (But You Should Have Been First).” Notice the parenthesis around the accusation. There’s a reason for that. But first, here’s the letter . . .
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Watches & Wonders, The Geneva Motor Show and now Baselworld have all bitten the dust for 2020 thanks to the coronavirus outbreak. The official Baselworld cancelled postponement statement promises a return-to-form in 2021. Given the virus’ uncertain trajectory and the show’s dubious return-on-investment in the Internet Age, that’s hardly a foregone conclusion (hence their “new digital service”). Not that you’d know it reading their statement . . .
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