“Why do people pay the enormous price premiums for luxury brands?” consultant Daniel Langer asks at scmp.com. “Most people perceive luxury as mainly bought to signal power. But what if this answer is too simple? What if there are other hidden reasons?” Like an appreciation for luxury watches’ design, construction and heritage? Mr. Langer has other ideas . . .
“Most moonphase watches are unforgivably dull.” I guess I’m more forgiving than Christopher Ward co-founder Peter Ellis. I don’t find Jaeger-leCoultre’s Master Control Calendar dull as much as expensive, for example. Still, point taken. Most moon phase complications are one-dimensional discs playing peek-a-boo in a small window. The C1 Moonglow puts the Earth’s satellite front and center . . .
There are watches that cost more than a house. A good house. In a good neighborhood. With a pool. The Patek Philippe above – one of only nine pink-on-pink reference 1518’s made – recently hammered for $3.57m. Let’s have a look at two expensive watches that make the Patek look like chump change and one that makes you look like Rafael Nadal . . .
The Mondaine Swiss Railways watch is no longer the world’s most legible watch. That honor belongs to the Bell & Ross BR 03-92 DIVER FULL LUM (shown here in complete darkness). The Bell & Ross DFL is fully, completely, totally, inescapably lumed and it provides just as much daytime legibility as the Railways watch. Bell & Ross accomplished this feat by. . .