In 1964, DOXA Watches sent divers into Switzerland’s Lake Neuchatel armed with a rainbow of brightly colored watches. Their goal: find the best hue for underwater visibility. Three years later, the watchmaker released the legendary orange SUB. If horological heritage is your bag, buy a latter day DOXA. If not, consider the Seiko Diver Automatic Orange Dial Men’s Watch. Now why would anyone want to do that?