Zenith Elite Classic – $12,600
“You can trust your car to the man who wears the star,” Texaco used to tell drivers. I don’t trust my car to anyone but I would trust Zenith to make a dress watch. And so they have. Why anyone would buy the Elite instead of the strikingly similar, fanatically perfect $7600 Grand Seiko SBGY003? New watch alert! The 40mm Zenith is slightly larger, made from gold and has a date window. How great is that?