The New Watch Alert The Swatch Group couldn’t stop! As our man Jack reported on Wednesday, the Swiss watchmaking behemoth is busy suing Vortic for using the Hamilton name. Besides, this is just a pleasant little curated round-up of the week’s new watches with a soupçon of snark. OK, it’s a twelve-course meal of sarcasm and horological truth telling. Napkins in place? Here’s the first course . . .
In 1988, Dutch entrepreneur Peter Stas and his wife Aletta Stas-Bax created the Frédérique Constant watch brand. By 2011, the company was shifting 120k watches in more than 100 countries. In 2016, after developing a “hybrid smartwatch, Stas and Bax cashed in their chips, selling FC to Citizen Holdings. The horological hoi polloi are not impressed by their remaining dumb watches. Let’s go to the tape . . .