New Watch Alert 2.21.20

Artika Horizon 2 pendant style

The New Watch Alert The Swatch Group couldn’t stop! As our man Jack reported on Wednesday, the Swiss watchmaking behemoth is busy suing Vortic for using the Hamilton name. Besides, this is just a pleasant little curated round-up of the week’s new watches with a soupçon of snark. OK, it’s a twelve-course meal of sarcasm and horological truth telling. Napkins in place? Here’s the first course . . .

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Hodinkee Pimps The Frederique Constant Yacht Timer

Frederic Constantin Yacht Timer dial

I recently ripped the Frederique Constant Yacht Timer Regatta Countdown a new you-know-what. It’s ugly and expensive, based on a patently ridiculous complication that doesn’t even do what its cheaper, more reliable quartz predecessor did (provide variable countdown intervals). Hodinkee’s Jack Forster knows I’m right. To paraphrase, T-Swizzle, a pimp’s gotta pimp, pimp, pimp . . .

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Frédérique Constant: Where Is The Love?

In 1988, Dutch entrepreneur Peter Stas and his wife Aletta Stas-Bax created the Frédérique Constant watch brand. By 2011, the company was shifting 120k watches in more than 100 countries. In 2016, after developing a “hybrid smartwatch, Stas and Bax cashed in their chips, selling FC to  Citizen Holdings. The horological hoi polloi are not impressed by their remaining dumb watches. Let’s go to the tape . . .

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